Category Archives: General

Professional Quality Real Estate Photos Really Do Matter

I often mention the importance of quality real estate photos to showcase properties for sale.  However, I seldom showcase and compare “bad” photos with “good” photos here.   It is sometimes instructional to actually see why professionally done photos really are better. I ran across this article on buzzfeed that does exactly that and I though some of you here might be interested in looking at some of the differences.

Why Professional Quality Real Estate Photos Really Do Matter


Don’t Use Too Many Photos In Your MLS Listings

I’ve tried to mention this to all of the people I work with but not everybody understands.  Too many photos in an MLS listing can often turn off prospective buyers.  Many MLS sites have increased the number of photos that can be added but that was because there wasn’t enough space to accurately showcase the larger properties where more photos are needed.  That doesn’t mean you should utilize that increased capacity by showing 40-50 photos of a small, 3-BR, 1200 sq ft house.

Here is a link to an article that discusses this same idea:

Too Many Photos In MLS Listings Do Not Make A Good Picture


Web Site Transfer Complete

The web site transfer is complete.  I’ve moved all of the files from DreamHost back to GoDaddy for hosting support.  Everything should be back to normal and I can start adding more information here for everyone!

The first thing I’ve added is a calendar so you can see what my schedule is and call me with a date and time you’d be interested in having me drop by to create your listing photos.  Let me know what you think of this new addition!

What Is A “Money Shot”?

You may have heard the term before – the “money shot”. What is it? and why is it important? There is a pornographic definition for this term but, obviously, that’s not what we’re interested in here.

The Merriam-Webster online dictionary defines it as, “a very important, impressive, or memorable picture or scene”. Carrying that over to the real estate market, it is the one photo which is the most impressive and has significant visual and emotional impact to a prospective buyer. It is the one photo that signifies the reason that property was developed.

I’ve been photographing a lot of condos lately. Of course here in Panama City and Panama City Beach, most of those condos are on the beach overlooking the Gulf of Mexico. That view is the reason they were developed. Therefore the view from the condo is critical to capture when taking marketing photos for condos for sale or rent.

This photo is one that I captured for a condo recently. The agent told me that it was the single photo that convinced the buyer to purchase the property – at full asking price. The agent didn’t believe it would sell at the original asking price. He’s convinced of the importance of getting professional photographs for all of his listings.

First Sunset Shoot

I performed my first sunset photo shoot a couple of days ago and then immediately went out of town on a planned trip before I had a chance to edit the photos.  It was a lot of fun and definitely a learning experience.  These shoots take time as we have to get there early enough to make sure all the lights are on and we establish the view we want to capture.  Then it’s a waiting game.  Waiting for the sun to set and the rich colors to pop out in the skies.  All the time taking a photo about every 5-10 minutes.  When the sun finally sets, it’s time to run around with a flash to add light to items like shrubbery, trees, darker areas on the house, etc.  These will all get edited and combined later during post-processing.  Needless to say, there are a lot of photos to go through.  In this case, I have 72 photos from the sunset shoot.   That will keep me busy tomorrow!  I’ll post the final result soon.

Making Headway

We’re making headway with the layout and content of the new web site.  The look and feel will be an ongoing effort until we arrive at something we can live with.  I’m having to do a lot more customizing of the theme layout than I did in earlier versions of the same theme.  This was kind of frustrating and exciting at the same time knowing I have some more flexibility.

I ended up not being able to access the site for awhile – as a matter of fact, NONE of my sites hosted on GoDaddy were available.  After finally getting through to the helpful folks at GoDaddy, we finally determined that it was my router that was screwing up and not letting me access the sites hosted at Go Daddy.  All other operations were operating normally which was really confusing.  I had even turned everything off and rebooted all the devices and still no luck.  Eventually after doing some research I messed around with the MAC addresses in the router and now everything is working again.  Very strange…

Started uploading photos to the site for use later.  And I again found a little annoying problem with the plugin used in Lightroom to upload directly to the wordpress site.  It seems it’s security related and keys off how often the site receives access requests; too many in too short of time blocks access.  Now I’m tweaking the parameters in that plugin’s settings to see if I can reduce or eliminate that issue.  I may have to completely rename the offending php file and re-program WordPress to use the newly-named file.  Kind of annoying that I have to do this but apparently it’s a fairly common problem.

Anyway it’s time to run out to get dinner ready for the family as we’re turning around quickly and heading out to an Audubon meeting tonight where we’re bringing refreshments.  Tomorrow will be a busy day (hopefully the weather will cooperate with me some more) as I have three photo shoots to work on including one twilight shot what will take a couple of hours to work through.  That’s not including the editing time which will add another 2-3 hours to that.